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3 Sept 2013

Ten lucky competition winners got the chance to win the entire GEOX A/W’13 shoe collection by experiencing an adrenaline-fueled lap with either Vettel or Buemi, who pushed their passengers to the limit with their incredible driving skills. However, the catch was that each contestant had to ride it out without screaming, as each scream resulted in the loss of one pair of shoes.

Some succeeded in stifling their screams, but most lost their cool, letting out scream after scream. As a result, there was a broad spectrum of success: some competitors went home empty-handed, whilst a few fearless entrants went home with the entire collection. But, I don’t want to spoil it for you, just prepare yourself for the occasional vomit pit stop!



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