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10 Sep 2014

Geox have been working with Red Bull Racing since 2011, developing technologies that are transferable to consumer footwear.  The racing boots used by Sebastian Vettel and Daniel Ricciardo are the first breathable racing boots, whilst remaining lightweight, fire proof and FIA approved.  The sole has extra large peforations, a special protective layer and a membrane that coats the entire surface.  These pioneering ultra breathable and lightweight tecnologies used on the F1 race track are now incorporated into Geox's everyday footwear collections.

To see what sort of processes are involved in designing and manufacturing cutting edge footwear, take a moment to watch the following:

As part of their ongoing partnership it's always good to see both companies get involved, and with the success of last years "Scream Challenge" they decided to pit this years contestants against the wind tunnel!

The aim of the game? Collect as many pairs of Geox shoes as you can whilst navigating the treacherous obstacle course, whilst Sebastian and Daniel ramp up the tunnel speed...

But first, let's make the contestants try and do some inane tasks in the "Everyday challenge" (straight out of the Celebrity Juice script)

Like mama used to make
The Newsstand: read all about it
A close shave
The gelato gamble

So to the Pièce de résistance: 8 competition winners go head to head with a wind tunnel (check out the drivers faces too, good to see even a 300 k/mh wind doesn't stop Daniel from smiling)...



Whilst I'm trying to keep atop of the blog you may have noticed of late that there is less content appearing. For those of you that haven't realised, most of my work has now been moved over to where I'm working with Giorgio Piola.

As some of you may have found out already I'm also working with the Missed Apex crew on their podcast from time-to-time, either doing race reviews or dedicated 'Tech Time' shows.

I've embedded the latest version of the podcast below and will update this a frequently as I appear. However, please head over to Itunes if you want it to appear in your player when episodes are available. The show is great to work on and has a great lineup of 'regulars' but has also enticed some bigger names recently too, with Will Buxton and Bradley Philpot on shows during the summer break.

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